Launch it like you mean it.
Market research, positioning, pricing, channel plan and the first 90 days. The launch playbook — built with you, and run with you.
Plan my launchMost launches don’t fail on launch day. They fail six weeks before it.
From idea
to launch day
Our founding expertise. Everything a launch needs, in the order it needs it.
Market & audience research
Who buys, why, for how much — and who you’re really up against.
InsightBefore anything elsePositioning & messaging
One clear reason to choose you, said the same way everywhere.
StoryWhy you, why nowPricing & offer
Price points, launch offers and bundles your margin can afford.
OfferMargin-safeGo-to-market plan
Channels, budget, sequencing and a week-by-week 90-day calendar.
90 daysWeek by weekLaunch campaign
Teasers, launch content, creators, PR and paid media — run by us.
LiveWe run it with youMarket entry
Taking an Indian brand abroad, or an international brand into India.
GlobalCross-borderHow it
actually runs
Three phases. Each ends with a document you keep.
Discover · weeks 1–2
Customer interviews, competitor teardown, category and pricing research, and a hard look at your numbers.
Plan · weeks 3–4
Positioning, offer, channel mix, budget and the 90-day calendar — signed off before anything is spent.
Launch · week 5 onwards
Pre-launch build-up, launch week and the first 60 days of optimisation, with a weekly scorecard.
Every launch is
a different shape
- New brand, from zero
- New product or range from an existing brand
- Entry into a new city or region in India
- International brand entering India
- Indian brand launching in the UK, Middle East, US or APAC
- Relaunch or repositioning of a brand that stalled
- Marketplace and quick-commerce launches
- Regulated categories — healthcare, derma and wellness
Deliverables
Research, strategy deck, launch calendar and scorecard — plus the team to execute it.
- Market, audience and competitor research report
- Positioning and messaging framework
- Pricing and launch-offer recommendation
- 90-day go-to-market plan with budget split
- Launch content and campaign assets
- Weekly launch scorecard and a 60-day review
Asked before
the first call
How early should we involve you?
Ideally 8–12 weeks before launch. That leaves time to research, test messaging and build content. If you’re closer than that, we’ll tell you what can realistically be done.
We’ve already launched and it didn’t land. Can you help?
Yes — relaunches are common. We start by working out why the first one stalled, then fix positioning, offer or channels before spending more.
Can you launch an international brand in India?
Yes. We handle market research, positioning for Indian buyers, pricing, marketplace and creator strategy, and the launch itself. See our International page.
Do you work in regulated categories?
Yes. We have launch experience in healthcare and dermatology, where claims, ad policies and trust matter more than reach.
Is strategy only, or do you execute too?
Both. You can take the plan and run it in-house, or have us run the launch with you.