Performance & Paid Media
Services / Performance & Paid Media

Judged on cost per customer.

Most ad accounts aren’t broken — they’re optimised for the wrong thing. We build yours around what it costs to win a customer who actually pays.

Free ads account review
The problem

Clicks are arriving. Sales aren’t. That gap is usually three fixable things.

What we do

Every paid channel,
one target

Audiences built on intent, creative tested at volume, tracking verified end to end.

01

Google Ads

Search, Shopping, Performance Max and YouTube, structured around buying intent.

IntentSearch · Shopping · YouTube
02

Meta Ads

Facebook and Instagram campaigns built for leads and purchases.

DemandFacebook · Instagram
03

LinkedIn Ads

B2B campaigns aimed at the job titles that sign the cheque.

B2BPipeline, not likes
04

Marketplace ads

Amazon, Flipkart, Nykaa and quick-commerce sponsored listings.

RetailWhere buyers shop
05

Lead generation

Landing pages, forms and lead scoring so sales gets real prospects.

LeadsQuality over volume
06

Tracking & analytics

GA4, Tag Manager, pixels and server-side events set up properly.

DataNumbers you can trust
Approach

How it
actually runs

Always in this order. The order is what makes the numbers move.

01

Audit

We review structure, audiences, creative, tracking and wasted spend before recommending anything.

02

Rebuild

Campaigns rebuilt around intent and margin, with conversion tracking verified end to end.

03

Test & scale

Several hooks, formats and offers live at once. Winners get budget; losers get switched off.

What you get

Deliverables

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Amazon Ads, GA4, Google Tag Manager, Looker Studio.

FAQ

Asked before
the first call

Do I own the ad accounts?

Yes. Accounts, pixels, audiences and creative sit in your name and stay with you if we part ways.

What budget do I need?

It depends on the market and the goal. We’ll tell you the minimum that can produce a readable result in your first call, rather than taking a budget that’s too small to learn from.

How long before I see results?

Tracking and structural fixes usually show within 2–4 weeks. Meaningful cost-per-customer movement takes one or two full optimisation cycles.

How do you charge?

A flat monthly management fee agreed upfront, so our advice isn’t tied to how much you spend.

Ideas to impact

Tell us what you’re launching or growing. We’ll come back with how we’d approach it — whether or not you hire us.

Book a free strategy call